![]() ![]() ![]() “ Creativity, Inc.” is earnest, introspective, humble, and packed with many brilliant insights. It provides case study after case study intertwined with the story of the creation and rise of Pixar. It is written like a journey with lessons learned rather than a how-to book. In this book, Ed Catmull explains the management philosophy he has developed at the helm of Pixar and the test of these principles when he was placed in charge of Disney Animation Studios following the acquisition of Pixar by Disney. He also provides a unique perspective on working with Steve Jobs – Pixar’s majority shareholder – during 26 years.įar from being only a lesson in creativity, this book is a treaty on management that would benefit any manager in any company in any market environment. ![]() Pixar has released fourteen number one box office hits in a row, and Disney Animation has experienced an impressive resurgence under Ed Catmull’s and creative genius John Lasseter‘s leadership. Ed Catmull is a cofounder of computer animation film studio Pixar and the current President of Pixar Animation Studios and Walt Disney Animation Studios. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animationinto the meetings, postmortems, and Braintrust sessions where some of the most successful films in history are made. ![]()
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